Wednesday, April 29, 2009

The Fall Of Busy

As we all know the tourism industry really takes a hit here in Arizona in the summer, our hotel is no exception. When I started at the Sheraton we were actually booked solid for the whole year, all the way through the summer too, but with the downfall of the economy we have had many many groups have to drop out of their plans to be with us. We have actually taken the largest hit in July losing nearly 100% of our groups. This is something that I did not expect, but probably should have. Our sales team is doing their best to refill those spots so I think we may be back in business but as of now it looks a little grim. I think that what we should be doing is targeting more international groups that may find the heat to be kind of a curiosity and may not mind coming in at those times, especially if it is cold for them at home.

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